Online advertising encompasses many techniques and includes banner advertising, link exchange, pay-per-click and associated schemes. Search engines tend to rank web sites according to volume of traffic. Being able to acquire advertising on a busy site or even gain a simple link may rapidly increase traffic from that site to yours. Traffic though does not guarantee sales. A banner advertisement on a web site where the users are your potential clients is perhaps more important than a simply increase in site traffic. Contact us and learn more about online advertising and how it can benefit your company.