The beauty of using illustrated material, apart from its obvious aesthetic qualities, is the sheer versatility it brings. There is no other conceivable method that can place your product anywhere on earth or in space or time. Realistic or unreal, simple or complex, the end creation depends only on an artist's imagination, technique, the medium and a clients brief.
McKie Associates has over 25 years experience creating illustration for commerce. We illustrate using a variety of medium- from marker visuals to water colours, graphite and colour pencil and computers. The products we have used illustration to promote or enhance are diverse and range from concept boards to book jackets, posters, packaging and greetings cards. We create cartoons, animations, icons, scenery, product mock-ups and much more.
