SEO or Search Engine Optimisation
What is it, does it work and what's the cost?
SEO or ‘Search Engine Optimisation’ is the art of using multiple techniques in order to achieve a continuos high ranking (first page placement) in the organic search results of Google and other search engines.
McKie Associates' SEO services are extremely competitive and cost effective. We have marketed websites using SEO, here in Northampton for the last seventeen years.
Obtaining a high organic search engine ranking is the reason for using SEO - ranking can be retained organically even after an SEO campaign finishes
SEO is different from 'paid for' advertising and much cheaper. Continually paying search engines for them to rank your website higher tends to work out costly. Paying for or bidding for 'search phrases' is referred to as 'Paid Inclusion'. Learn more about how SEO works in relation to 'Paid Inclusion'
The upside to using SEO is that once your website begins to start ranking highly it becomes stable. Stable in the sense, that unlike ‘Paid Inclusion’ it won’t disappear immediately as soon as you stop paying.
Allow to us analyse your website. We can optimise just the website content or embark on a full campaign that utilises social media and a wide range of tools and techniques.
A major advantage to using SEO is that people who are searching tend to rate high ranking websites in organic search, above the same ranked or even higher ranked advertised website. This is because they perceive the organically listed website as having achieved its position more on merit than on advertising.
Compared to Paid Advertising our SEO services are both effective and extremely small in outlay compared to conventional advertising.
McKie Associates’ SEO services - based in Northampton, we are expert at making websites 'search engine friendly'. We market websites using a wide variety of ‘White Hat’ methods, many of which utilise Social Media.
Our SEO strategies are ongoing and relentless. Our clients are furnished with an SEO assessment and regular SEO reports charting campaign progress.