85% of online searchers click on organic search results which are the natural, un-paid for results.
SEO, ‘Search Engine Optimisation’ is the art of using multiple techniques in order to achieve a continuos high ranking (first page placement) in the organic search results of Google and other search engines.
It is different and usually much cheaper than continually paying the search engines for them to place your website in a high ranking position. This paying or bidding for a high page ranking is called, 'Paid Inclusion'.
The upside to using SEO is that once your site begins to start ranking highly it becomes stable. Stable in the sense, that unlike ‘Paid Inclusion’ it won’t disappear as soon as you stop paying for advertising with the search engines.
Another advantage of SEO is that people tend to rate a high ranking website in organic search above the same or higher ranking but advertised (PPC) website because they perceive the organic ranked site as havig achieved more on merit.
Expert at making websites 'search engine friendly', we market websites using a wide variety of ‘White Hat’ methods, many of which utilise Social Media.
Our SEO strategies are ongoing and relentless. We furnish our clients with an initial SEO assessment and then regular reports in order for them to chart the progress of the SEO campaign.