80% of online searchers click on organic search results which are the natural, un-paid for results.
SEO, ‘Search Engine Optimisation’ is the art of using multiple techniques in order to achieve a continuos high ranking (first page placement) in the organic search results of Google and other search engines.
Achieving high search engine ranking is the reason for using SEO - ranking can be retained organically even after a Search Engine Optimisation campaign is over
SEO is different to normal paid advertising and usually much cheaper. Continually paying the search engines for them to place your website in a high ranking position tends to work out more costly. This paying or by bidding for a high page ranking is termed 'Paid Inclusion'. Learn more about how SEO works in relation to 'Paid Inclusion'
The upside to using SEO is that once your site begins to start ranking highly it becomes stable. Stable in the sense, that unlike ‘Paid Inclusion’ it won’t disappear as soon as you stop paying for advertising with the search engines. Once an SEO campaign has run for a number of months and is then terminated its hard to undo what was initiated when the campaign was underway.
A major advantage to using SEO is that people searching tend to rate a high ranking website in organic search, above the same ranked or even higher ranked but advertised website. This is because they perceive the organically listed website as having achieved its position more on merit than on advertising.
Expert at making websites 'search engine friendly', we market websites using a wide variety of ‘White Hat’ methods, many of which utilise Social Media.
Our SEO strategies are ongoing and relentless. We furnish our clients with an initial SEO assessment and then regular reports in order for them to chart the progress of their SEO campaign.